On March 28-29, more than 150 marketers flocked to Shanghai, China for the Asia Digital Marketing Summit 2019(ADMS2019), hosted by Beverf.
Touting the theme “Unleashing the Power of Content, Branding, Experience & Innovation” ADMS2019 showcased cutting-edge trends and tactics attendees can harness to shake up their marketing efforts in 2019 and beyond.
The summit worked closely with industry leaders to bring attendees the most essential topics in Digital Marketing. Here’s a quick recap of some fantastic keynotes:
Brand Purpose in the Age of Digital Transformation
Foo Siew Ting, CMO of HP Inc. Asia Pacific & Japan
What will happen when science meets art in marketing? According to Foo Siew Ting, science stands for Customer Insights | Big Data | Marketing Optimization. And the art represents the Customer & Digital Experiences | Community Engagements.
What does the Automobility revolution do to the Marketers?
Bernd Pichler, CMO of ICONIQ Motors
Bernd showed “THE 7‘P’S OF ICONIQ”.
Product & Service: Electric premium SPV & services around Lifestyle.
Price: Premium price with international reputation and high-end positioning. Place: China first then global expansion, with brand own retail & experience centers. Promotion: Integrated communication across channels, encourage consumer loyalty. People: Professionality, Power, Purity, Perseverance, Punch, Performance, and Pay. Process: Maintaining agility of startup whilst reaching professionalism of established organizations. Positioning is consist of the above six p s.
Unleash the Algorithms: Critical Success Factors to Reinvent Our Role in Delivering Value
Bharat Tewarie, MD, MBA, Executive Vice President and Chief Marketing Officer of UCB
From the keynote, Bharat introduced 4 critical success factors that will help businesses successfully harness the power of AI: 1. Have strategy to attract & retain new AI talent and augment and re-skill own employees; 2. Have the right data and a solid foundation in other Digital Technologies; 3. Instill a Digital Culture: Don’t Do Digital, But Be Digital; 4. Keep the actual customer experience at the heart of your Digital transformation.
“Great Service, seating, proper number of participants.”——Dell EMC, Head of PR & Communications Lead
“Multiple field, good chance of networking.”——EziDone Group, Sales Director
“Good topic, good speaker, well organized.”——Shui On Land, General Manager
The great success of ADMS2018 can not leave the support of our sponsors!
Diamond Sponsor: BesChannels
Beverage Sponsor: Tsingtao Brewery Co. Ltd
Gift Sponsor: naked
Photo Sponsor: VPhoto
Hope to see you at ADMS2020
ADMS2019 turned out to be a great way to network with like-minded professionals and connect with marketing leaders in the industry.
Do not miss the Asia Digital Marketing Summit 2020!
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